Back in 2014 Geoff Kirkwood and Charles Alder spotted a lack of acknowledgement, appreciation and gratitude. Customers in restaurants failed to acknowledge staff attending to them, cashiers failed to say thank you to customers and recipients of charities failed to say thank you. Across the board they heard, “That is so true”, “My boss never says Thank You”, “kids have terrible manners”.
So these Australian businessmen set out to change things by launching “The Thank You Campaign”, a worldwide campaign to bring “Thank You” back to life. They started with the World Thank You Day in 2014. With the backing of Brisbane City Council in Australia, they were able to extend the campaign worldwide, where it became International Thank You Day.